--- canonical: https://hairmasks.com/about/ markdown: https://hairmasks.com/about.md --- Hair Masks is an editorial site for people choosing deep-conditioning and rinse-out treatments by ingredient and hair type. We publish practical guides, ingredient explainers, and catalog comparisons for the U.S. Amazon market. We are not a clinic, pharmacy, or brand storefront. Cosmetic masks can improve routine outcomes; they do not diagnose or treat medical hair loss. Persistent or sudden shedding deserves a qualified professional. ## Our reviewersTrichology editor ### Elena Vasquez Ingredients, porosity, and mask chemistry Elena evaluates hair masks for ingredient concentration, rinse-out performance, and how formulas behave across porosity levels and curl patterns.Texture specialist ### Sam Ortiz Application, curl patterns, and routine fit Sam tests masks on real wash-day routines — timing, sectioning, steam vs no-steam, and whether a treatment actually improves elasticity by the next shampoo.## How we choose products Recommendations start with fit: concern, hair type, texture weight, and whether the active role matches the claim. We look at ingredient position, finish, review-pattern stability, and obvious fail cases (flat roots, buildup, scalp irritation). Brand fame alone never ranks a product to the top. Details live in our [editorial standards](/editorial-standards/) and the methodology section on [Best Hair Masks](/best-hair-masks/). ## Affiliate relationships We participate in the Amazon Associates program. If you buy through links on this site, we may earn a commission at no extra cost to you. Affiliate status does not buy a higher ranking — products still have to clear the fit criteria above.