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## What we optimize for

Reader usefulness first: clear concern framing, hair-type fit, honest trade-offs, and next steps. We do not publish internal ranking strategy language, guaranteed outcomes, or medical treatment claims.

## Evidence and experience

- Formulation notes from ingredient role and texture behavior
- Routine experience: dose, placement, humidity, and wash cadence
- Catalog signals: rating stability, review themes, price band, and specs
- Fail cases: when a mask coats hair, irritates the scalp, or underdelivers after rinse

## Claims we will not make

We will not promise regrowth timelines, disease cures, or “forever” frizz elimination. Growth and shedding topics stay educational; sudden or patchy loss should be evaluated by a professional.

## Freshness policy

**Published** dates mark first publication and do not change for vanity freshness. **Updated** dates change only when copy, product picks, or facts are revised. Matrix pages show a catalog-check note when recommendations were last reviewed against the live catalog.

## Affiliate disclosure

Hair Masks earns from qualifying Amazon purchases. Commissions never purchase placement above a better-fit option. Every commercial page carries the Associates disclosure in the site footer.

## Corrections

If a product is discontinued, reformulated, or misdescribed, we revise the page and bump the updated date. Reach the editorial team via the newsletter contact path on the site footer.

Meet the reviewers on the [About](/about/) page.